Solving complicated data problems runs in our DNA. Our CEO, Johannes Hovi is the son of Ari Hovi, one of the world’s most renowned data modeling experts, who helped Finland figure out its financial data at a crucial time.

When Johannes joined the family business in 2017, he quickly realized that the data modeling industry has stopped innovating and didn’t offer customers what they needed. These tools were too technical. They had complicated UIs, legacy feature sets, and completely ignored the shift of not just the tech people using data. Thus Johannes and Ari sat down and penned out the first plans which eventually became Ellie.

Ellie’s development started in full steam in 2018. The goal has been from the start to offer a modern, cloud-based, light-weight modeling tool that does the job better, faster, and overall more effective than anything that came before. Ellie would not be limited to tech users but it would be visible across the organization.

After very positive initial feedback the product was spun off to a new company Ellie Technologies Inc. The first customers signed in 2019 and since then the company has been on a solid growth track. Today Ellie is developed and supported by a 10+ head passionate team. Our mission is to help any organization to get their data modeling to the next level, to serve the needs of the business better than ever before. From data-driven business to business-driven data.