

Data Products
Done Right
Made for people
Ellie’s Key Features
Data Product Design
Businesses depend on data more than ever before. Ellie gives data teams the tools and frameworks to ensure that there’s always a tangible business value when creating new data products.
If you’ve never seen this tool before, you should check it out. It’s an amazing piece of engineering, for accelerating your BI efforts at a Business Level, and can be used by business users easily.
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Dan Linstedt
Data Vault 2.0 inventor and Founder
Business and logical data modeling
Use conceptual data models to create visual designs of how business and data processes relate to each other in the real world. Transform high-level designs into actionable technical blueprints using the logical models - maintaining a clear linkage throught your product elements.
Ellie is an excellent option for modeling the data warehouse. It provides a good environment that combines data documentation, modeling, and easy enterprise access. It is simple to use, yet offers the flexibility needed for a great modeling experience!

Bjarki Stefansson
Senior BI Architect, Sidekick Health
Company wide Business Glossary
Ellie’s Business Glossary is like a word dictionary for your whole organization.Create well-defined definitions of what different terms actually mean within your company, and bring clarity when making data-driven decisions.
There are data governance/business analyst tools, and then there are data design/development tools. I don’t see many connections between the two, yet Ellie seems to fill this gap.
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Steve Hoberman
Leaing Data Modeling Expert
Seamless Collaboration
With Ellie, working together is as easy as just sharing a link with your team. You can visualize your product designs simultaneously, directly on the web, where ever you are.
Ellie provides an excellent visual tool for the business to articulate how it sees itself to IT and the things that are important to them in terms of data.
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Cynthia Meyersohn
President of DataRebels
Continuous Product Reusability
Creating duplicates can turn any data architecture into a data swamp. Ellie let’s you reuse different product elements as easy as typing them in the searchbar.Want to understand your entities at a deeper level? Just open the relationship tab
Even though our company is new, we have worked as individuals with Ellie from the beginning and it’s great to see them listening to our suggestions and customer needs.
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Juha Koski
CEO of Koeda Consulting
Use Ellie insights across your data stack
Whether you want to integrate Ellie further down your tech stack, or want to share your designs with business analysts - Ellie will make it possible:
- Platform agnostic
- Easy user access controls
- Open API
- Possibility to import and export via JSON files
- Support for Okta and Azure Active Directoy
- 3rd party connections for popular tools
Data for everyone
Product Design Use Cases
Data Vault & Warehousing
Get the fundamentals of your data warehouse right, and maintain your design throughout the implementation phase.
Data Governance & Catalogs
Agree on your rules, policies & ownership of data without getting distracted by technical level details.
Stories of our clients
What our customers say
About us
Why Ellie
Lets you design data products ~40% Faster
35% higher rate of data product success
95% of our customers never stop using Ellie
Cloud-based and easy to use-up and running in just 5 minutes
Drive data culture across your organization, avg 6:1 business to data user ratio
Design and collaborate directly from your browser
Our Blog
Latest news from our team

Product
Development
November 17, 2023
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5 MINUTES
Introducing Ellie 5.0: Conceptual Canvas Upgrade
The new release brings technological and quality of life improvements to Ellie's users

Culture
October 26, 2023
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5 min
Building the Stream Teams – The future of Ellie's software development teams
We're currently working on setting up the best structure for Ellie's new software development teams!

Data industry
Data modeling
September 29, 2023
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5 minutes
Key Takeaways from Big Data LDN - the Data Product Design Perspective
“Business Value” continues to be the main thing everyone talks about, the good trend however, there seems to be a shift...

Data industry
Data Culture
September 13, 2023
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6 MINUTES
The Illusion of the Tech Solution: Why CDOs Need More Than Just Advanced Tech
The digital age has ushered in an era where technology is deemed the silver bullet for most business problems. Is it really?