

Data Products
Done Right
Made for people
Ellie’s Key Features
Data Product Design
Businesses depend on data more than ever before. Ellie gives data teams the tools and frameworks to ensure that there’s always a tangible business value when creating new data products.
If you’ve never seen this tool before, you should check it out. It’s an amazing piece of engineering, for accelerating your BI efforts at a Business Level, and can be used by business users easily.
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Dan Linstedt
Data Vault 2.0 inventor and Founder
Business and logical data modeling
Use conceptual data models to create visual designs of how business and data processes relate to each other in the real world. Transform high-level designs into actionable technical blueprints using the logical models - maintaining a clear linkage throught your product elements.
Ellie is an excellent option for modeling the data warehouse. It provides a good environment that combines data documentation, modeling, and easy enterprise access. It is simple to use, yet offers the flexibility needed for a great modeling experience!

Bjarki Stefansson
Senior BI Architect, Sidekick Health
Company wide Business Glossary
Ellie’s Business Glossary is like a word dictionary for your whole organization.Create well-defined definitions of what different terms actually mean within your company, and bring clarity when making data-driven decisions.
There are data governance/business analyst tools, and then there are data design/development tools. I don’t see many connections between the two, yet Ellie seems to fill this gap.
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Steve Hoberman
Leaing Data Modeling Expert
Seamless Collaboration
With Ellie, working together is as easy as just sharing a link with your team. You can visualize your product designs simultaneously, directly on the web, where ever you are.
Ellie provides an excellent visual tool for the business to articulate how it sees itself to IT and the things that are important to them in terms of data.
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Cynthia Meyersohn
President of DataRebels
Continuous Product Reusability
Creating duplicates can turn any data architecture into a data swamp. Ellie let’s you reuse different product elements as easy as typing them in the searchbar.Want to understand your entities at a deeper level? Just open the relationship tab
Even though our company is new, we have worked as individuals with Ellie from the beginning and it’s great to see them listening to our suggestions and customer needs.
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Juha Koski
CEO of Koeda Consulting
Use Ellie insights across your data stack
Whether you want to integrate Ellie further down your tech stack, or want to share your designs with business analysts - Ellie will make it possible:
- Platform agnostic
- Easy user access controls
- Open API
- Possibility to import and export via JSON files
- Support for Okta and Azure Active Directoy
- 3rd party connections for popular tools
Data for everyone
Product Design Use Cases
Data Vault & Warehousing
Get the fundamentals of your data warehouse right, and maintain your design throughout the implementation phase.
Data Governance & Catalogs
Agree on your rules, policies & ownership of data without getting distracted by technical level details.
Stories of our clients
What our customers say
About us
Why Ellie
Let’s you design data products ~40% Faster
35% higher rate of data product success
95% of our customers never stop using Ellie
Cloud-based and easy to use-up and running in just 5 minutes
Drive data cuture across your organization, avg 6:1 business to data user ratio
Design and collaborate directly from your browser
Our Blog
Latest news from our team

Data industry
March 30, 2023
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5 min
5 Key Insights from Gartner Data and Analytics Summit 2023
Our team explores the latest trends in the data industry and shares insights from the data product design perspective
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Product
Guide
February 14, 2023
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8 minutes
Integrating Ellie and VaultSpeed for business-driven Data Vault automation
The true value of data can only be achieved by ensuring that data is relevant to your real business.

Development
Product design
January 31, 2023
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7 min read
Why Data Modeling is vital in Master Data Management?
Master Data is the key piece of all your business operations. Here's how data modeling can ensure it's actually accurate..

Product
Development
January 26, 2023
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3 minutes
Ellie Version 4.5 - Okta User Management
With the new release, Okta is publicly available to all our customers.